The American bike dealer Ben Lawee was constantly angered by bikes that were either too expensive or didn’t meet his customer’s requirements. He wanted robust, affordable bikes with innovative technology that were really fun to ride. As an energetic businessman, he therefore set to work himself: UNIVEGA was born in 1970. Even with the earliest models, his brand became synonymous with the then brand-new breed of mountain bikes.
Even today, the Univega range is based on the insights and vision of the founder. Combine innovation and proven technology to create a practical product and then, with an attractive price, startle and amaze both buyers and competitors. The bikes marked UNIVEGA are part of the German Brand Derby.